The slickest, most beautiful UI is nothing if it isn’t slick and responsive. It doesn’t matter if you run a blog, an E-Commerce site, or if you’re a multi-national conglomerate. If your site takes half a minute to load, users who otherwise might be your customers might start voting with their feet.
The media scene and the consuming habits of contents have been in constant evolution through the years. With the appearance of blogs and social media citizen journalism was born, as well as a democratization of information. Then, news organizations began to realise (late) that rules were changing. Soon after, the rise of smartphones changed the paradigm […]
Research has shown that most people leave a site after 3 seconds if it takes a lot of time to load. So, as a way to make the web better for all, Google partnered with like-minded players in the industry to create the Google AMP project. What is Google AMP? The Accelerated Mobile Pages (AMP) project is […]