This is a written version of the “SEO for headless WordPress themes” talk that Luis and Reyes gave at the JavaScript for WordPress Conference. You can find the slides here and watch the full talk on Youtube.

A couple of months ago, Google announced a big change in how they report URL performance in Search Console (clicks, impressions, average position and average CTR). In this post, I will explain you what this change is all about and what it means for SEOs.