Research has shown that most people leave a site after 3 seconds if it takes a lot of time to load. This negatively impacts on your user experience, SEO, conversion rates, and ad revenue, among many other things.

One of the most common reasons for websites being slow is because of their images, which constitute over 60% of total page weight according to Google. Because oversized and unnecessary images slow down page load times with excess data and file requests, image optimization is an important requirement rather than a nice-to-have to keep your […]