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Business & Marketing

UI/UX Designing Tips to Improve Conversion Rates

  • Post Author
    By Tom Hardy
  • Post Date
    Wed Sep 14 2016

Websites are an important part of your business promotion over the web. They offer a chance to the users to interact with the business to gain the insightful information. When users interact with websites, they expect to have an outstanding experience while browsing through the elements. It, thus, becomes more of a responsibility to the website owners to offer an extended user experience. In order to accomplish the same, the web designers are required to focus on the UI and UX designing tips so that clients can be delighted.

At one hand, an exceptional UI and UX experience delights the clients and on the other, it also improves the conversion rates. This is one of the most important factors to focus while you are wishing to rank your website higher on the web. Both the user interaction as well as user experience matter a lot when it is all about ranking websites higher in the search result. Additionally, there are a number of factors that contribute to improving the users’ experience. Here is a brief on some of the most important ones.

1. Humanization

Even in this digital age where everything is about number and data, humanizing your brand matters. There are a number of such examples where certain companies have gone too far with this humanization trick and gave an animated face to their brands. Such an approach has always remained successful in attracting the attention of the clients and holding them long over any specific website. A fictional character that represents your brand carries a better chance of advertising your services as well as the products among the clients. Also, try to be authentic and genuine while talking about your services.

2. Content

The content of a website is a compelling factor in order to hold the users for longer. In case the content has really got a realistic approach, it is sure to attract the attention of the clients. The content must relate to the purpose of designing the website. As soon as clients land on any of the web pages, they tend to check on the services that your company provides. This section must have enticing content so that it can hold the attention span of the users. It is your content that has got potential to influence users to buy the services. Hence, work closely on this section to get more and more conversions.

3. Leveraging Mobile

Your website needs to be mobile ready as a large portion of audiences is now on mobile. Leveraging responsive technique while creating your website could help to grab an extended number of users. As people find it a better option to check websites on their smartphones now, it is more of a requirement to provide them with a similar experience. A mobile ready website is easy to access anywhere at any point of time. This is not the case with desktop websites. When designing mobile websites, developers must focus on the easy of navigation as smartphones have got a small screen and in case it is not easy to navigate, users are not likely to return to the same.

4. The Design of your Website

Website design needs to be simple and easy to navigate through. This is an important criterion to keep in mind in order to provide an outstanding browsing experience to the users. When designing any website, designers’ first priority must remain providing familiarity with the design of the website. It is the basic human nature, we are likely to pick the things that look familiar to us. As long as you design interfaces that are familiar to the audiences, there is less risk of distracting your visitors. A number of websites are there that follow a certain navigational pattern. This makes it easy for the users to browse through the content on the website.

5. Enticing Call To Action

CTA or Call To Action are indirectly related to providing exceptional UI/UX to the clients. These elements still do not enjoy the status they are meant to. Call to actions can outstandingly be employed by providing a chance to the users to opt for specific services or grab an exciting chance by clicking the icons that say “grab now”, “limited stock”, “hurry up”, “buy now”, etc. Call to actions are an element to use so that users can be prompted to take an action. The language must be an appealing one so that people browsing through the website could react to the offer.

6. Social Elements

In this digital age, everyone has got a social identity of their own be it a company or a person. Research shows that a great ratio of clients come through Facebook, LinkedIn as well as Twitter, and thus it gets important to popularize your brand over these platforms. In addition to advertising your brand over these platforms, add like, share and follow button over the specific page of your website and let people comment and share the same. This is a proven method of adding more and more likes to your website in addition to getting extended conversion.

7. Interactive Images

Images are important to hold visitors for long. They have got potential to captivate them and can provide a superb user experience. Imagesspeak more specifically than the content written over the website. Additionally, users will need to focus on the content and read the same in order to get the meaning. While the case with images is different. They easily convey the message to the readers when they glance over the same. Thus, adding images over your website is an additional benefit.


Just having your business website is not all. You need to offer a superb user experience in order to be the best of all. Website can only be succeeded over the web in case they are able to provide an outstanding experience to the users. Hence, to accomplish the goal, it is important to focus on the points that have been mentioned here.

Author Bio: Being a web developer at Sparx IT Solutions, Tom Hardy has a keen interest in writing about UX/UI trends to help clients get a better understanding of these latest techniques. He keeps writing and sharing his engaging post on different web portals.

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